Atomic Wedgie is the offspring of FremantleMedia, the company that brings you such television shows as American Idol and the Price is Right. Wedgie launched in October 2006 as a premium subscription video channel on SprintTV for your mobile phone. It has since expanded to Helio phones and the vast expanse we call the web. Wedgie continues to be one of the highest performing featured channels on MySpaceTV, and in December 2007 launched its own dynamic video content website designed by the brilliant people at Dave Networks.